A new appointment with Packly case histories. Today it’s the turn of Giuseppe Tamborrano, the manager of Midiscom Italia and Olfaxis, who will tell us why he chose our service to create his custom packaging.
Hi Giuseppe, tell us more about yourself: what do you do and what does your company do?
Hi guys, I’m Giuseppe Tamborrano, the manager of Midiscom Italia and Olfaxis brand. My company deals with sensory marketing for over 20 years and works both in France and Italy. The newborn Olfaxis comes from Midiscom as a brand dedicated only to the development of olfactory marketing services: from creation of fragrances and solutions about spreading them to planning and realisation of ambient perfumes for third parts.
Concerning marketing, what is the importance of the packaging in your industry?
We offer different products and accessories that are being sold in dedicated packaging. Regarding to our industry sector, where any communicative feature is treated in great detail, also the development and realisation of boxes can’t be absolutely left to chance. To answer your question, I can say that packaging is surely very important for the presentation of our products and services.
Why did you decide to use our service to create Olfaxis boxes?
As a young brand, we needed to buy just few copies of custom packaging. Packly proved to be a valid service to satisfy our need, allowing us to realise the exact number of Olfaxis boxes we desired. Simplicity, quickness and competitive prices – also for small quantities – are certainly the first reasons why we decided to use your service for our purpose.
Did you experience a real benefit in using Packly?
With no doubts! The possibility to work directly on the project, starting from the graphic concept to the final realisation, in full independence and without any intermediation, was a very important advantage.