A great launch for a real original packaging: the telescopic dispenser box. Unique in its kind, the box is a pending patent Packly’s model. Its debut at Ipack-Ima 2018 was made in collaboration with Pastiglie Leone.
The box is composed of two elements with anti-slip telescopic mechanism. The hole on the front is perfect to dispense candies, dragées, chocolates and similar products.
The box parametrization and design required advanced technical work. For that reason, once the packaging was ready, we immediately started to think of a presentation worthy of all efforts.
What product would have been the perfect one for the launch? The colorful digestive tablets offered by the well-known “Marca Leone”, of course. Packly and Pastiglie Leone partnered together to develop a co-branding project to give all our visitors a unique and sweet gadget. A winning collaboration that gave more taste to Ipack-Ima experience.
Pastiglie Leone’s original graphics and Packly’s visual identity have been cleverly merged to create a harmonious and impactful visual design. Useless – or maybe not – tell the reaction of visitors that enthusiastically welcomed all the news and the special gift received.
Instagram stories, pictures and sharings swept the new packaging away. The new box already has lots of fans, before it is even available online.
We were really honored to work with a historic company like “Pastiglie Leone” to make the most of our product and of its features, designed just for products like Leone ones. Watch the video to learn how it works 🙂