Packaging and Better for you: healthy food meets tailor-made packaging to tackle the right audience and boost sales.
Packaging and Better for you: a combination translating into food sale increases, let’s see why. The so-called Better for you is a food sector focusing on products low in fat and sugar, but rich in important nutrients such as fiber and protein. In the recent months of widespread lockdown at national and international level, some have been kneading pizza and cakes with mother yeast while others have taken the opportunity to eat healthier. Sales in this particular niche are estimated to have increased by 70% in 2020 alone.
Dominant brands, like Ferrero with the healthy snacks Eat Natural and Mulino Bianco with the Cecille and Lentille legume biscuits, are also increasing their presence in the Better for you space.
What can packaging do to increase purchases?
Communicate the uniqueness of the product compared to traditional alternatives.
Make the package stand out on the shelf thanks to a very distinctive look and feel.
Use a minimal, clean design, dominated by pastel colors with material shades, bordering onto the pharmaceutical style.
Position the product as part of a healthier, genuine and sustainable lifestyle, thanks to recyclable and ecofriendly packaging.
Diversify and customize as much as possible to engage the target audience.
Packaging and Better for you: the most successful samples
Let’s see some examples of well-resolved packaging for better for you foods from which to draw inspiration and launch a customized production on Packly.
Let’s start with the main meal: breakfast. In this tuck end box with flaps to be glued, the simple basic graphics stands out. There is chocolate brown representing the main ingredient together with the green logo, the emphasis is placed on nutritional information with sticker-like shapes (protein and fiber intake) and the virtuous connotation of fair trade as well as support for US farmers. The inspirational life manifesto placed on the side of the package is also remarkable.
Next up is a supplement based on organic wheatgrass powder. Here the product connotation work is extraordinary. First of all, a material cardboard recalling wheat and cereals. The yellow and blue colors inspire serenity and a sense of continuity with nature (sun, sky, water, etc.). The idea of differentiating the text part through colored bands with large and clear characters is genius. The story telling focuses on vitamins, nutrients, and boosting the immune system (extremely significant in times of pandemics). The special finish is notably gold foil to convey exclusivity and refinedness.
The same goes for pasta with lentils and beetroot, for many but not for everyone. The box has a lot in common with the preceding example, except for the image that is drawn here and not made of an actual photo (which we personally prefer) and for the dominant colors being as usual green and beetroot red. In addition to the shaped window, we appreciate the very clear call out of the cooking timeline.
Let’s switch to healthy, ready-to-serve meals, not intended for the local market but rather enlightening. Light background, natural hues referencing the ingredients and visual tricks such as bands and rounded shapes to enhance the nutritional values and impress the consumer’s mind.
These gable top boxes containing salty crackers are extremely enticing. In addition to the choice of the distinctive and easy-to-open shape, the product becomes the forefront of the packaging because the window places it at the center of a nutritional pie chart, played on colors, text and circular illustrations to memorably represent the food chain of ingredients and benefits. No one could miss the low carb sign standing out at the top.
Last but not least, a strictly organic sweet snack, suitable for children too, because it is important to educate them to eat well. A nice sleeve with cutouts perfectly frames two packs of biodynamic fruit puree. An immaculate white contrasts the watercolors with a shiny pear and an apple at the forefront. Many nutritional pieces of information, wisely transformed into stylized icons, are easy to understand and do not overwhelm the eye, given the limited space available.
Do you need to pack an organic product, a superfood or a healthy or better for you item? Packly offers a variety of formats together with the flexibility and customization to hit the goal. Create one or more prototypes with our intuitive tool. You can finalize them in a click and order minimum quantities as well as large runs.