Packaging for DNA tests: exponential growth of customers in 2020. With the advent of new technologies, more and more people are looking for their ancestral origins or genetic peculiarities. Packaging responds with safe, versatile and functional solutions.
Packaging for DNA tests. 2020 will certainly be remembered as the year of the Covid-19 pandemic and of the more or less long confinements imposed in many countries around the world. This forced inactivity and the reduction of social contacts have led many people to reflect on themselves, their family and ethnic origins and their health. There are many service providers who, for relatively affordable prices, send home a kit for a salivary swab or similar to be administered independently to be then shipped to the laboratories that will analyze it. In the case of DNA, the latter is compared with thousands of other samples, often making it possible to trace or rediscover interrupted or unknown genealogical paths. Not only that, our genetic information can reveal our current state of health and predict its future development.
Beyond the reservations that many may have about the collection of data or about the privacy with which the information provided spontaneously by users of the service will be treated, the market must adapt to this new trend and respond accordingly by fireseeubg effective solutions for packaging and shipment.
Let’s review the best proposals, functionally and aesthetically, reproducible on Packly.
We would like to start with a probiotic analysis kit designed to detect any allergies to particular nutrients or in any case identify the causes of irritability in the digestive tract. The striking thing is the multifunctionality of the box itself. It is a very simple tuck end box with flaps to be glued. The background is white to make the logo stand out, but also to portray the operational, instructional and commercial information on the correct use of the kit on all sides.
The challenge with these products is not only to engage the user, but to accompany them on a self-diagnosis path making sure they follow all the steps flawlessly and pack the collected samples in a sterile and stable way to prepare them for the journey towards the laboratory. It is very important to design the appropriate inserts on the inside. The specimen must be correctly input and supported so that it does not move or become contaminated. Very clever is the solution of featuring the essential steps to the side of the sample itself and providing a liftable flap to make the most of the space and contain all the necessary components.
This is also the case with this kit EverlyWell for food intolerances contained in a bottom and lid box with double-walled tray where the insert also acts as an instruction booklet and support for a cover letter. Thanks to a clever usage of relaxing colors such as green and some reassuring copy, the user will remain focused until the final phase of his interaction with that particular brand.
A little more medical-scientific is the approach by Genex Diagnostics with this box of pharmaceutical typology anhanced by the illustration of the DNA double helix containing a smaller package holding together salivary sticks, which unfortunately became sadly known due to antigenic or molecular tests for the diagnosis of infection with the new Coronavirus.
We close with a hinged lid rollover box enclosing a so-called prick test. Here they chose to ensure the stability of the probe with the needle through a foam insert that prevents its movement. Particularly important is also the labeling to be detached from the lid and stuck to the vial once the diagnostics is completed. Here they decided to include information leaflets and other collaterals separately but still inside the box.
Conclusions
Do you also have to design packaging for DNA or molecular tests to be sent to customers’ homes? We are here especially for you. Measure the exact dimensions, evaluate the shape and size of your material. Thanks to cutouts, inserts and special finishes, we can meet all your needs. Start by creating a prototype with the most suitable box model and we will deliver it to you in limited edition or in multiple copies to any address of your choice!
