The most renowned institution in graphic technologies has elected the Pantone of the year 2022. It is the Very Peri: a shade of blue with a marked violet undertone, closely reminiscent of lavender.
The time has come to strike the balance of the past 12 months, predicting the Pantone of the year 2022. The very famous American company, reference point in graphics, didn’t keep us waiting. Very Peri periwinkle has indeed been chosen as Pantone of the year 2022.
We are back to the shades of blue, which had already made a comeback a couple of years ago. As a matter of fact blue indicates positivity, reaction and innovation. For the first time, however, Pantone has added a touch of personalization. The Very Peri periwinkle, as it turns out, is the result of the addition of a red undertone that makes it more purplish. Never before had the color of the year actually been a custom Pantone.
As per tradition, we quote the words of the Pantone CEO on the reasons for the choice. “We are moving in a context of unprecedented changes. The choice of the PANTONE 17-3938 Very Peri is based on the reliability of blue, reinforcing it with a red-violet undertone.” So spoke Leatrice Eiseman, executive director of the Pantone Color Institute. “The PANTONE 17-3938 Very Peri displays a lively, joyful attitude. It symbolizes a dynamic presence that stimulates courageous creativity and imaginative expression.”
Examples of packaging with the Pantone of the year 2022
But let’s see some examples of packaging that already feature the Very Peri, pantone of the year 2022.
The look of this rollover hinged lid box containing saffron is really chic and exotic. The graphics are oriental and the effect is decidedly refined.
The 3-layer masks contained in these hanging boxes are unfortunately still in daily use. Here we see how Very Peri also has a reassurance function and serves to communicate rigor and cleanliness.
A hint of healthy life and sunshine also stems from this pack of “Good Grain”. To all intents and purposes it looks like a superfood.
For those with a sweet tooth on the other hand, we present a very practical pull out box containing delicious as well as spectacular periwinkle-colored macaroons.
From food we take a leap to technology. This minimal pack of colored headphones is a masterpiece of impact in its simplicity.
We conclude with a classic that insiders will not be long in recognizing. The official mug with the Pantone of the year 2022, a stunning collectible or a wonderful gift idea.
In short: were you thinking of creating an exclusive packaging with the Pantone of the year 2022? Packly is always on point. Just choose a template from our extensive library and create a customized prototype within minutes!