The Tiffany box counts numerous attempts at imitation and has become the most desired product itself. Let’s find out why.
The Tiffany box: how many of you have already visualized it after this simple statement? Many we think. For all the others, we will refresh your memory. It is a bottom and lid box between turquoise and teal, wrapped in a white ribbon bow.
The story of the Tiffany box
It was in the late 1800s when Charles Lewis Tiffany borrowed around $1000 to open his first stationery and fine goods store. His passion for beauty and luxury items led him to design the most famous diamond jewels in the world.
The most iconic is the engagement ring, halfway between a flower and a star, studded with diamonds. It became by far the most desired item by women throughout the world. Actresses like Angelina Jolie, Anne Hathaway and Kate Winslet have chosen to wear Tiffany jewels at important awards. Global success came in 1961 with the unforgettable film “Breakfast at Tiffany’s” starring Audrey Hepburn.
Diamonds are girls’ best friends, the beautiful Marilyn sang in the 1960s. But in Tiffany’s parable, jewels are just the tip of the iceberg. The brand pillars are in fact the unmistakable Pantone 1837, patented and withdrawn from the market. In addition there’s the white ribbon sealing the box and amazing the future owners of the splendid gems. The latter is also protected by a registered trademark and has itself become a jewel.
The brand collaborated with contemporary artist Daniel Arsham to create the Bronze Eroded Tiffany Blue Box®. A limited series of 49 sculptures, each artwork rethinks an important piece of Tiffany’s heritage through the artist’s “Future Relics” aesthetic, in which he imagines cultural objects as if discovered in the distant future.
The Tiffany brand today
It seems that many of Tiffany’s customers would like to buy the box exclusively. If you really can’t purchase even a silver pendant, we advise you to search online, there are many replicas. Sure, they won’t be exactly the same, but they look a lot like the originals. The famous turquoise is a distinctive mark not only for packaging but also for stores and merchandising. It basically conveys the meaning of unprecedented serenity, tradition, and success.
Focus on the environment
As a large company, Tiffany has quickly valued the environmental impact of its production. The company uses at least 50% recycled material for its corrugated cardboard. Furthermore, suppliers have to responsibly manage forests and only come from countries with a low risk of deforestation. In addition to being beautiful, Tiffany ‘s packaging is therefore also sustainable.
Maybe there was no need, but we tried to convince you that packaging is much more than a box. If you also want to create an unforgettable package that is stylistically flawless, Packly is for you. Choose a model from our vast selection, customize it with all the necessary features. We will print it and deliver it to you all over the world, whatever the quantity.