November 20, 2015
This week we propose you 5 sweets and cakes packaging designed to meet the needs of the labour market in order to strengthen the brand identity and, consequently, customer loyalty.
The Marshmallowist is a brand of Oonagh Simms, born to produce artisan marshmallows and differentiate them from classical and anonymous ones sold in London super markets. Her cubic marshmallows, in multiple flavors, immediately gained a prominent position within the luxury retail market maintained through rebranding strategies focused on the design of new packaging. Boxes created by Veronica Lethorn with a geometric graphic design and a hexagonal diecut shape that emphasize and reinforce the identity and uniqueness of the brand.
The creative studio Anagrama designed various packages for the Mexican bakery and tea room Bonnard. The graphics of each box recalls the French inspiration of the company through the use of an essential and clear design and sans-serif typefaces perfectly integrated with the company logo. The simple and elegant packaging convey a feeling of luxury immediately associated with the typical French elegance.
Nostro Gastronomy, a famous gastropub in Budapest, decided to create a new take away packaging solution to let its customers bring their products outside, as they frequently asked for it. The new packaging is for both food and coffee cups. Designed by Nóra Szekeres and realised starting from a standard reverse tuck box specially shaped, it can be used as package and tray for cups and favors easy transport of products using only one hand.
Mixville is an online platform that purchases custom sweets and desserts. There customers can create their own product by choosing ingredients and flavors. The uniqueness of the service offered is emphasized by the use of custom packaging designed by Galya Akhmetzyanova and Pavla Chuykina, one of them is the lid and tray box for macarons that uses dynamic and versatile graphics with a big variety of colors and patterns to best integrate itself with the aspect of the various macarons combinations.
The agency Nudge designed Hay Rosie Craft Ice Cream Co. brand identity, an artisan ice cream factory that uses only fresh local ingredients. The logo design aimed to communicate the agricultural and artisan philosophy of the company’s initiative: that brought to the creation of a clever packaging solution that makes the brand unique at the consumers eyes. A cubic and retro box that replaces the traditional ice cream cup and amazes customers.