Printer cartridges are packaged in boxes that usually hang on special displays racks near the checkout counters. In fact, goods placed near the front of the store, specifically near the checkout counter, are those most likely to be viewed by customers. While shelves present the products in a linear, static and often monotonous way, the hanging box placed on dedicated displays racks breaks this linearity, attracting the attention of consumers.
The development of this approach (visual display) is closely linked to the change in consumer habits and the reduction of retail spaces dedicated to each product. Printer cartridges, for instance, are one product that often appears here. Each cartridge is arranged on a hook and appropriately distanced to guarantee the distinction between different competitors and product lines. Not only does this strategy favor the differentiation of the goods but it facilitates faster restocking.
Cartridges displayed on racks grab more attention and therefore are more marketable.
Nevertheless, the aesthetics of the packaging are still a deal-breaker in terms of sales. The personalization and communication of the packaging are key elements for the success of a brand.
Scroll down to see 10 examples of printer cartridge boxes designed to outperform the competition. Some of them were customized and printed with Packly.
