Dunkin and ELF launched the summer news: a donut-flavored makeup line. A limited edition for fashionistas with a sweet tooth available online and offline.

Donut-flavored makeup? Yes, please. Have you ever observed a cosmetic product so attractive that you wish you could eat it? Well, you are not alone.

The famous cosmetics company ELF in collaboration with Dunkin café turned this dream into reality. On elfcosmetics.com website and in the Ulta stores you’ll be able to buy these peculiar and yummy products. 

Donut-flavored makeup: the limited edition

As a make-up base we find a primer with a very soft texture, to be applied mainly around the eyes.

Then we have an eyeshadow palette, whose color is identical to that of the donut toppings. 

Rollover box with a window for eye shadows
Rollover box with a window for eye shadows

Moving on to the lips instead we find a coffee scrub, definitely energizing. After the exfoliation, you can apply a bright gloss always with a donut flavor.

Slim box for lip gloss
Slim box for lip gloss

The skincare routine is also important. That’s why you shouldn’t miss a colored make-up remover sponge and, needless to say, one with the hole in the center. 

Gable top boxes for makeup remover
Gable top boxes for makeup remover

Those who choose the complete box will get the entire assortment, plus a $5 Dunkin coupon and the mug with the exclusive limited edition graphics. Certainly, the renowned cosmetic brand enjoys exceptional popularity on TikTok and caters primarily to Generation Z.

The packaging of Dunkin and ELF

Obviously the packaging of all these products is in eco-friendly cardboard. The background color is always white, with particular emphasis on the logos of the two brands in orange and fuchsia respectively. The formats are reminiscent of the cafeteria packs, in particular the brollover box  typical for donuts and the gable top packs.

To better enhance the content, ensuring the view meets the taste halfway, we find windows and inserts. The final result is a perfect synesthesia for an impeccable and social marketing operation.

Instagram campaign for donut-flavored makeup
Instagram campaign for donut-flavored makeup

Conclusion

Do you need to package a food line, a cosmetic line or, as in this case, both? You have landed on the right platform. Choose a model, create a prototype, customize it at best and print it straightaway.