Fluo packaging: an 80s touch that seems to take us back in time, but which bears strong innovation and modernity instead.
Fluo packaging. Many of you will have seen, noticed and purchased lots of fluo packaged products in the last year, perhaps without paying too much attention to them. The fluorescent colors, otherwise called phosphorescent shades, are making a great comeback not only in fashion (just think of some garments sported by Chiara Ferragni) but also in the boxing and packaging of many other products. The effect they produce is not vintage, but rather of strong modernity, almost innovation. Let’s see some fitting examples of how fluorescent colors have been used to create successful packaging, also reproducible on Packly.
Let’s start with a product that was very strong in the psychedelic 80s: the yoyo. It is not only a collectible item, but also the protagonist of competitions worldwide. We see it contained in a hanging box with a window. The background is black in order to bring out the graphics based on particularly appealing phosphorescent shades. The mandatory legal disclaimer is placed on a perfectly themed green background, which enhances the final effect. The typeface is reminiscent of vintage video games and the overall result is definitely playful.
Still o the subject of gaming, let’s take a look at a tech gadget that is the dream of both adults and children. The Nintendo Switch: a technologically advanced console for playing at home but also extremely portable. The Nintendo logo appears in negative and is almost lost on the background of ruddy colors dedicated to Splatoon 2. No child can pass through the aisles of a shop or mall without being attracted by such a loud but extremely clear intent in creativity.
We were talking about fashion earlier. What about this box for socks in total neon green? The attention to detail is extreme in the disarming simplicity of the two-tone graphics, except for the prominent logo. It could contain shoes or even printer sheets as far as we know. The impact is, in any case, ensured and the attraction – guaranteed.
Another essential fashion accessory are sunglasses. You will probably need a pair just to be able to look at these hypnotic boxes without squinting. At first glance they look like highlighters, in a way this is true. They contain the latest models of shades worn by the hippest international trappers. The dominant color will likely indicate the main shade of the lenses. The logo is inevitably in black. We dare you to pass over this pack. As blinding as a beacon in the night. Attention: not suited for photosensitive audiences.
Just a second ago we talked highlighters. They’re not just just meant to rote-learn boring facts in school, y’know… Here’s a box of entertaining textile markers for that glow-in-the-dark effect. Use them however you want! Whether you’re prepping for a rave or simply want to freshen up your wardrobe. Black background, a bunch of emoticons and full-on neon colors on this box just scream creativity. The bottom and lid box is very simple but the result is outstanding. Cinematic, almost.
Our loyal readers are already wondering: “but how can you not mention food today?”. Of course, we have your back. Let’s talk once again about granola. Granola is widely known for packaging ruled by natural colors and textures. Here, however, the creatives wanted to add something extra. The colors are all but natural, saturated and bright. Every color denotes a tasty flavor. The apricot orange becomes dazzling, the berry is a beaming magenta, ready to excite the buyer’s taste buds. The die-cut showcases the product, and the nutritional facts label further emphasizes the health benefits of the product.
Conclusions
What comes to mind when you think of neon designs in terms of packaging? Are you interested in creating you own? We are here to help. Create your top-notch prototype now, without any minimum orders, and get dazzled by the final result!
