Jewelry boxes: the Welfe case history

Welfe jewelry boxes are a great example that demonstrates how it is important to design original and charming packagings especially in the luxury industry.

As already said in a previous article, “Packaging and jewelry: ring boxes“, jewelry accessories have an attractive function on the consumers, that starts at first eye contact with them and not only when using them. That‘s the reason why the package is supposed to be designed to valorise both the accessories and the brand image in order to guarantee their success.

Therefore, it seems clear that the packaging design is crucial in jewelry marketing strategies, and that didn’t go unnoticed by the famous Australian brand Welfe owned by the designer Welfe Bowyer. His company, that also works on commision, is specialized in handmade jewels. It offers an extended selection of products made of high quality raw materials. The accurate handicraft and the unique style give each product a remarkable intrinsic value. All the products are characterized by a high attention to detail, that’s the reason why they require an impeccable presentation and an accurate design of the jewelry boxes too. In this way even the packagings can increase brand value and its recognisability.

Due to its particular focus on both aesthetic and structural aspects, Welfe decided to collaborate with the Royal Melbourne Institute of Technology, a famous Australian university. It allowed the University to use its official mark for the final exam of the packaging design course. The topic was: create brand new Welfe packagings. The package solutions had to recall the uniqueness, sophistication and elegance of jewels, reducing production cost and materials.

The examples proposed are the unofficial projects created by some students. They were able to design and realise really interesting solutions and some of them have been shared on well-known blogs and also by Bower. All the concepts have been studied to valorise the brand by highlighting its unique characteristics.

The collection includes both standard packagings with classic shapes but cleverly integrated with the company image and unconventional jewelry boxes specifically designed to communicate a clear message in line with the product inside. Whatever the shapes, all these projects can’t be unnoticed and they successfully reached the goal: brand recognisability.