Packaging formats for cosmetics, when beauty counts. Take Packly’s advice on formats. Discover the tricks to turn your cosmetic box into a powerful marketing tool.

As we saw at Cosmopack / Cosmoprof, packaging formats for cosmetics must comply with strict functional and aesthetic standards. This is instrumental to build customer loyalty but above all to maximize sales. Talking about beauty, even the packaging needs to convey that sense of well-finished looks, elegance, distinction.

Thanks to Packly’s experience in creating customized boxes, we can share targeted and practical advice to achieve your goal.

Let’s start from the models that are most suitable for the cosmetic sector. We will also recommend special finishes for a silver bullet result.

Packaging formats for cosmetics: rollover box

One of Packly’s models that is best suited to contain cosmetics of various sizes is the rollover hinged lid box. Versatile and practical to close, it ensures perfect preservation of the product, without giving up on the visual impact.

An elegant pattern and a gold finish are enough to transform a common box into a mini work of art.

Let’s move on to a lighter weight box, but equally robust and enticing. Since the package contains a diversified kit, it shows off through a window. To enhance this solution, there is an insert with highly decorated and hypnotic cutouts. In addition to ensuring the stability of the bottles, it frames the result impeccably. The wow effect is smashing in an online store but also on the shelf.

On the inside, we find a double-walled tray that enhances the sturdiness to protect the different bottles, creating memorability and uniqueness.

Cosmetic Packaging: Pull out box

For small cosmetics such as samples, serums and lotions, the pull out box can be a stroke of genius.

In this example, the electric blue color is really eye-catching. Just a nice typeface in silver foil and the packaging remains minimal but undoubtedly stylish. 

Packaging formats for cosmetics: bottom and lid box

When the product takes on the value of a premium gift, you should choose the bottom and lid box. In fact, it ensures the surprise effect, the magnificence of a high-end package plus a lot of flexibility. In the example below a precious potpourri pays homage to the buyer along with the renowned hair care items.

Conclusions

You sell cosmetic products you’re looking for high quality packaging at competitive prices? Create a prototype by choosing from the models in our extensive library. Apply your artwork and special finishes and within minutes you will have your 3D dyeline ready.