Pantone colour of the year 2024, here we come! The leading institution that sets standards for colors in the graphic and design industry has announced the predominant color for the next year. It’s Peach Fuzz, a subtle and sophisticated shade of orange that evokes the delicacy of peach and the vibrancy of orange.
Pantone 2024: new year, new trend
12 months, 365 days. Every December, and since 1999, the American company Pantone announces the Color of the Year predicted by its experts. This year, PEACH FUZZ takes the spotlight.
The precise selection is guided by Leatrice Eiseman, known as the color guru, and a team of global experts, each with a unique background, essential in defining the meaning behind each chosen shade. Throughout the year, they carefully monitor trends in various sectors such as fashion, cosmetics, architecture, and design, closely examining color palettes present in pop culture.
The tradition, which has been ongoing for 24 years, always aims to capture “the essence of the moment” with a color that will significantly influence the 12 months ahead. This is indeed a significant event for creatives and large companies that see sales opportunities in this chromatic choice. As Leatrice Eiseman explained: “Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing.”
What is the Pantone colour of the year 2024?
New season, new trend. With the new year approaching, Peach Fuzz emerges as the dominant shade for 2024. This color exudes joy and enthusiasm, as suggested by its name itself; the tone perfectly embodies freshness and joy, evoking carefree sensations.
While some might think, “But it’s just apricot-colored!” just mentioning it already transports us to a summer day, with its freshness and the promise of lightness and vitality. Peach Fuzz is much more than a simple color; it’s a shade that inspires a range of positive emotions and psychological associations that make us feel alive and excited.
Could it be a wish inviting us to experience the joy and positivity that 2024 has to offer?
Peach Fuzz will influence design and trends
Colors play an essential role in multiple industries because they are powerful tools for communication, brand identity, and emotional connection. From fashion to marketing, advertising to the cosmetics industry, “pop” palettes are crucial for creating engaging experiences. By carefully choosing the right shades, companies can convey specific messages, evoke desired emotions, and establish a deep bond with their audience.
Peach Fuzz is undoubtedly an engaging shade with its warm and vibrant tones. The color, so inviting, is an homage to nature, the sweetness of sun-kissed peach. This pastel orange shade is enriched with a pigmented coral that gives it brightness, fullness, and energy.
A Peach packaging
The world of packaging cannot remain indifferent to this trend. In this context, Peach Fuzz becomes a visual experience that embraces freshness and enthusiasm. Following color psychology applied to packaging, orange is a dynamic and captivating choice in itself, representing energy, vitality, and creativity. This color can capture consumers’ attention and is particularly suitable for packaging that aims to convey a sense of joy and optimism. It’s no coincidence that the packaging of summer products is often dominated by this hue.
Peach Fuzz, therefore, presents itself as a promise of bright and positive moments. Companies can harness this vibrant shade to create packaging that tells stories, evokes emotions, and conveys a message of optimism, which is more necessary than ever in this time.
In conclusion, 2024 promises to be a year of positivity and vitality thanks to the exciting Peach Fuzz. This shade will be a source of inspiration for the world of design and trends and can also find its place in creative packaging. Don’t miss the opportunity to create exclusive packaging following the Pantone colour of the year 2024 on Packly!