Premium chocolate bars by Ferrero. Rocher and Raffaello turn into greedy tablets with stunning packaging.

We have already told you about the confectionery successes of the Ferrero house. Today, we present the new premium chocolate bars with greedy flavors based on Rocher and Raffaello.

The history of Ferrero pralines

It was 1982 when Ferrero Rocher made their appearance on the market, followed in 1990 by Raffaello. The mission of the Piedmontese company was allegedly to make high-quality confectionery pralines accessible to the wider public. The result was a blast. After the ice cream sticks by Rocher and Raffaello, the two recipes evolve into 7 delicate variants of premium chocolate bars.

Ferrero Rocher bars contain milk, 55% dark and white chocolate combined with hazelnuts, almonds and salted caramel. Raffaello bars instead feature white chocolate blended with coconut, almonds and pineapple.

Moreover, some squares have a shape that resembles the original rounded pralines. The different textures and assorted flavors ensure a multisensory experience.

The new Ferrero packaging for premium chocolate
The new Ferrero packaging for premium chocolate

The premium chocolate market

The premium chocolate market is worth over $100 billion a year and is constantly growing. As it turns out, widespread lockdowns nationwide are estimated to have contributed even more to the rise of comfort food. 

But chocolate is a real art, so consumers want to choose products with sustainable ingredients (think of the war against palm oil) delighting the palate in a refined way. According to research, 55% of global consumers agree that chocolates with different flavors and textures are more premium.

Manufacturers and brands are therefore shaping cocoa into new formats to meet this demand. As a result, the categories of chocolate continue to evolve, as 75% of global consumers want to try new and exciting taste experiences. Ferrero’s response was not long in coming.

The packaging of premium chocolate bars

Vivid photographic graphics, some material touch and of course gold embellishment. For those wishing to try their hand at something similar, we recommend our slim case or alternatively the new capacitive envelope with back and overlapping flaps.

Packly's slim box with raised gold embellishment
Packly’s slim box with raised gold embellishment

The launch of premium chocolate bars

Firstly the new formats by Ferrero Rocher and Raffaello will begin to be available in the UK starting August 2021 and will progressively extend to various markets across Europe. In 2022 distribution will cross the borders of the Old Continent.

The social announcement for the new premium chocolate bars by Ferrero
The social post for the new premium chocolate bars by Ferrero

More examples of premium chocolate packaging

The maitre chocolatier Compart├ęs has indeed launched a line of bar tablets in collaboration with Chrissy Teigen. The slim cases have very elaborate graphics depicting the faces of the star, her husband and their two children. The original designs created by the kids Luna and Miles, stand out on the background of the packs. The boxes are witty but at the same time refined.

Packaging for testimonial chocolate bars with embellishments
Packaging for testimonial chocolate bars with embellishments

Instead, the G&B raspberry and hazelnut chocolate package is more classic and elegant. Very beautiful is the gold ennobling and the background of the box in a purple tone.

Sophisticated slim case for G&B chocolate bars
Sophisticated slim case for G&B chocolate bars

Let’s wrap this mini-review with Love Cocoa and their sophisticated packaging with elegant patterns, but vivid colors. As a matter of fact, special finishes and timeless white dominate. These cases could contain some pastels or maybe, why not, some fine cigars.

Colorful and patterned premium chocolate packaging
Colorful and patterned premium chocolate packaging

Conclusions

In conclusion: do you also have to design packaging for an innovative product? Choose your model and format from our extensive catalog. After applying custom graphics and/or special finishes, you can view the 3D rendering in real time.