Numbered packaging is defined by numerical graphical elements whose function is to communicate with the consumer. It is important to diversify each product in a numbered series to avoid confusion and improve the shopping experience.
The numbering of the packaging has purposes that vary depending on the product in question.
The choice to identify a product series through numbered packaging often arises from the desire to differentiate the varieties of the same item. This may be the case of food, to distinguish the various flavors of food or to show an ingredient as a percentage or a way to diversify fragrances, creams, and even electronics, etc.
The numbers on packaging could also represent instructions showing the sequence of use. In fact, it is often the case for skincare products. The graphics here are strictly functional: it’s essential to communicate clearly with the consumer to improve their experience with the product and ensure its success.
Another reason to number boxes may be the need to emphasize updates made to the same item. Here, numbering shows the different versions of the same product and identifies the latest. This packaging is common in the high-tech sector but it can also show the brand’s desire to look more hip.
Scroll down to see 10 examples of numbered packaging designs we found on the web.
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