Sunglasses, like shoes, generally appear in shops without a box. In fact, it is a common belief that they should grab the attention of the consumer on their own. But are we sure that sunglasses packaging is of minor importance?

The packaging for sunglasses is, first and foremost, a means to protect them, given their extreme delicacy. A scratched lens rather than damaged temples would make the article unusable, lead to product failure and loss of trust in the brand.

This doesn’t mean, however, that we should overlook the aesthetic and communicative qualities of the packaging. Since we’re surrounded by eyewear models that all look similar, no matter the brand, it is the box that can make all the difference. Most brands know about this sales potential and thus try to make the most of the communicative abilities of the packaging, widely recognizing them as real silent sellers.

There are sunglasses entirely made of wood or recycled materials, the ones with super-light frames, vast arrays of shapes or lenses with inimitable optical characteristics. Whatever the selling point, the box will do everything to communicate it immediately with no effort on your part. 

This collection of 10 sunglasses packaging designs is proof that a good box can make all the difference for your business. Do you agree? Tell us in the comments below and create your custom sunglasses packaging in minutes with Packly!