Vegan chewing gum. We feature the story of “Oh my gum!”. Did you know that chewing gums come from the same plastic used for the production of glue or tires? Let’s check out another case of the green revolution.
The turning point for vegan chewing gum
Vegan chewing gum is the new must . While attention to the environment is on the rise, it’s unbelievable that one of the best-known food products comes from plastic. We are indeed talking about the famous chewing gums. As you may know, the latter appeared in Italy after the arrival of the US liberation forces.
So should we ultimately boycott plastic-based products? The answer from environmentalists would be yes. However, the best approach is not to discredit the various stakeholders. Instead, we should urge them to switch to more eco-friendly solutions.
The implications for packaging
Several producers of natural and plastic-free chewing gums have appeared on the market lately.
As it turns out, when a company’s mission is sustainability the ingredients are just the tip of the iceberg. In fact, an environmental revolution needs to happen, taking into account the whole supply chain alongside packaging.
This is the challenge faced by OH MY GUM with its plastic free and biodegradable rubber made from natural chicle. From a packaging standpoint, we see a pretty small box. The background color is soft, graphics is minimal and there’s a subtle touch of gold foil. The choice of this packaging design, from the box model to the artwork, is completely in line with the brand identity. It is a chic vegan gum, “packaged in plastic free and recyclable bag-friendly boxes designed to minimize waste”, as described by the founder Malak Ben Hmeda.
Looking in more detail, it’s a pull out box with a double-walled tray containing the vegan chewing gum without any additional wrapping. Elegant, don’t you think? A real blast to show off on social media. And once you finish the chewing gums? The box has its second life, turning into a perfect container for handbag cosmetics such as lipgloss and mascara.
Other examples of vegan chewing gum
However, there are many virtuous examples of vegan chewing gum. For example, we appreciate this Milliways slim tuck end box, featuring iconic graphics and differentiating colors.
A little more decisive and ironic is the mood set by “nuud” shouting out from the box front: “Eat plants and not plastics!”
Simply Gum’s approach is much more stylish and bucolic, using rich and realistic illustrations with a clean and minimal design. We could argue that the presentation resembles that of a herbal product.
In short, coming up with a new eco-friendly solution to an existing problem is the key to sustainability. You need to identify a niche where you can improve and implement your ecological footprint, offering an ethical and sustainable alternative. Start right away by creating a near-zero-impact packaging prototype . Your green partner is Packly!