Let’s take a look at 10 packaging design ideas that use typography as an essential means for communication.
The graphical presentation is crucial in packaging and makes it an excellent marketing tool. For instance, just think about emotional packaging. However, when we think about the graphical aspects of packaging, we imagine boxes covered in photographs, illustrations, and colors that anticipate their contents or, at worst, fill empty spaces.
Typography and lettering are often fundamental elements that we should never underestimate in the design phase. In fact, if used correctly and creatively, it can become a key element to increase the communicative effectiveness of the packaging, strengthen the corporate identity and showcase the brand and its values. To use fonts effectively, one, therefore, needs to gain a deep understanding of their history and the sensations they can convey to the end-user. Packaging should reference its content and do its best to convey the right message to the consumer, it shouldn’t, however, be crammed with unnecessary clutter that could mislead and distract. The typeface, if chosen appropriately, can, therefore, become the protagonist of a package and make it extremely successful.
Many brands have used lettering on their packaging to modernize the corporate image, while others preferred to mix it with shapes and colors to obtain creative designs. Get inspired by the examples below.
![Typography in packaging](https://blog.pack.ly/wp-content/uploads/2020/02/chococafe-packaging.jpg)
![100% Chocolate Cafe Chocolate](https://blog.pack.ly/wp-content/uploads/2020/02/chococafe-package.jpg)
![Typography in 100% Chocolate Cafe Designs](https://blog.pack.ly/wp-content/uploads/2020/02/chococafe-boxes.jpg)
100% Chocolate Cafe’s chocolate boxes.
![Packaging for The Manual Co. products](https://blog.pack.ly/wp-content/uploads/2020/02/bags-packaging.jpg)
![Gloves Packaging for The Manual Co.](https://blog.pack.ly/wp-content/uploads/2020/02/gloves-packaging.jpg)
![Packaging for leather bags by The Manual Co.](https://blog.pack.ly/wp-content/uploads/2020/02/bags-box.jpg)
Leather accessory boxes by The Manual Co.
![Estamos en Ello T-Shirt packaging](https://blog.pack.ly/wp-content/uploads/2020/02/tees-packaging.jpg)
![Typography in Estamos en Ello's t-shirt packaging](https://blog.pack.ly/wp-content/uploads/2020/02/tshirt-box.jpg)
T-shirt packaging by Estamos en Ello.
![Cielito's Chocolate Packaging](https://blog.pack.ly/wp-content/uploads/2020/02/choco-packaging.jpg)
![Hot chocolate packaging by Cielito](https://blog.pack.ly/wp-content/uploads/2020/02/chocolate-packaging.jpg)
![Assorted food packaging by Cielito](https://blog.pack.ly/wp-content/uploads/2020/02/typographic-packaging.jpg)
Cielito food packaging.
![Neue Helvetica Heavy Packaging by Jesse Kirsch](https://blog.pack.ly/wp-content/uploads/2020/02/accessories-packaging.jpg)
Household product packaging by Jesse Kirsch.
![Packaging for Supersense products](https://blog.pack.ly/wp-content/uploads/2020/02/camera-package-1024x683-1024x683.jpg)
![Packaging for the Supersense photographic accessories](https://blog.pack.ly/wp-content/uploads/2020/02/camera-packaging-1024x683-1024x683.jpg)
![Supersense photographic accessories](https://blog.pack.ly/wp-content/uploads/2020/02/kamera-packaging-1024x683-1024x683.jpg)
Boxes for Supersense photographic accessories.
![Graphos playing cards packaging](https://blog.pack.ly/wp-content/uploads/2020/02/cards-packaging-1.jpg)
![Graphos playing cards packaging design](https://blog.pack.ly/wp-content/uploads/2020/02/playcards-packaging.jpg)
![Typography Graphos playing cards](https://blog.pack.ly/wp-content/uploads/2020/02/cards-package.jpg)
Boxes for Graphos playing cards.
![Coaster packaging for typography lovers](https://blog.pack.ly/wp-content/uploads/2020/02/letters-packaging.jpg)
![Typography coasters](https://blog.pack.ly/wp-content/uploads/2020/02/loveletters-packaging-1024x682-1024x682.jpg)
Love Letters typographic packaging.
![Typography on tea packaging for Selfridges](https://blog.pack.ly/wp-content/uploads/2020/02/tea-packaging-1024x578-1024x578.jpg)
![Selfridges food packaging](https://blog.pack.ly/wp-content/uploads/2020/02/food-packaging-1024x578-1024x578.jpg)
![Typography on Selfridges chocolate truffle selection packaging](https://blog.pack.ly/wp-content/uploads/2020/02/choco-box-1024x578-1024x578.jpg)
A set of Selfridges food boxes.
![Cardburys dark chocolate packaging](https://blog.pack.ly/wp-content/uploads/2020/02/choco-packages.jpg)
![Front and back of Cardburys dark chocolate packaging](https://blog.pack.ly/wp-content/uploads/2020/02/cocoa-packaging.jpg)
![Packaging for Cardburys original dark chocolate](https://blog.pack.ly/wp-content/uploads/2020/02/chocolate-package.jpg)
Cadburys chocolate packaging.