Food packaging and fashion. When design and beauty meet the Italian gourmet.
Food packaging and fashion: an alliance that has yielded its best results by combining two Italian excellences. Join us on this multisensory journey through the packaging samples that best framed the most exclusive food experience.
We would like to talk about a pastry specialty i.e. the Grisbì. Let’s start with some background info. Not too long ago the confectionery firm by Matilde Vincenzi launched a special edition of Grisbì biscuits targeted to the refrigerated counter segment, perhaps following the virtuous example from Kinder Ferrero. Three variants were proposed: lemon, coconut, hazelnut. The packaging had to faithfully and attractively reflect the freshness of the product and it did so through photographic illustrations simulating an icy coating.
The so-called Wild variant is also noteworthy and framed by leopard-print inserts in animalier style. The treatment of the logo turning into a roar is really enticing (Grrrr… .Risbì), a poetic license that only a super-established brand can pull off. An exceptional note is represented by the vanilla flower, characterizing a refined and demanding audience.
The success of these original initiatives, which are highly differentiating and easily customizable, culminates in a new, even more refined variant of the most famous filled biscuit in Italy. The connotation is elegant with a slightly spicy accent also enhanced by the unequivocal “Passion” payoff. Dark purple and pink tones dominate the scenery. The photographic illustration depicts sophisticated and intriguing lace. The target is mainly female engaged through the palatal and emotional sphere, inviting to indulge in lustful sins of gluttony.
This limited edition is therefore embellished by an exceptional packaging design by CO | TE, two young award winning professionals. Very remarkable is also the vertical box highlighted by a model dressed like Madonna in “Like a Virgin” that we showcased on the cover.
However, it is not the first time that fashion embraces the food industry. This packaging for Magnum Algida by Dolce and Gabbana is nothing short of enchanting. Graphics is dominated by the typical multicolored Sicilian carts with a perfect balance between essential modernity, precious elements in gold finishing and some vintage accent on the background of history and folklore. A real must have.
The twinning between prêt-à-porter and gourmet giants also involved Barilla, with its countless experiments. Iconic is the least we can say of this shocking pink pasta box to celebrate GCDS streetwear in association with the defense of LGBTQ + rights. Surely unusual for the food world, this package stands out and “screams” from the supermarket shelves.
The latest stunt by Fendi did not go unnoticed. The famous fashion house formalized the invitation to its catwalk show with a special pack of Rummo pasta in a branded format. A synergy that has met the expectations of the most attentive critics, a co-marketing initiative where both brands have benefited from each other in terms of equity and newsworthiness.
Conclusions
Are you planning on launching a co-marketing initiative, a limited edition characterized by the collaboration of two brands and you need a tailor-made packaging solution at affordable prices? You came to the right atelier. Start immediately by creating a 3d prototype and we will take care of the cutting and sewing (as well as the shipping).
