Packaging for baby food. Baby food is a growing sector in terms of interest and investments. The industry evolvs starting with Plasmon’s rebranding
Plasmon: the total restyling
For generations in Italy the most recognized and dominant brand in baby food has been Plasmon. You will certainly remember the logo with the friezes, the Greek columns and the iconic orange and fuchsia of the most famous biscuit box. Recently Plasmon, in collaboration with the Design Group agency, underwent a profound process of renewal of the product line and of the brand. Firstly, the logo has been simplified by removing graces, superstructures and making the colors more saturated. Secondly, the claim that read “loved by Italian mothers” disappeared to reflect a more inclusive approach to parenting. Thirdly, a stylized landscape stepped into the visuals enhancing the local origin of the products from an Italian supply chain. In the traditional box, this aspect stands out through a very evident green dot. Sustainability also comes into play, with the focus on recyclable cardboard.
Packaging and baby food: other examples
The approach from the organic brand Amara is instead very different. Beyond the naming which wouldn’t be ideal for Italian customers, the focus is on cold colors, realistic illustrations and ease of preparation.
After that, we present a lively hanging box with gradient colors and vibrant patterns for Piccolo mini smoothies. A delicacy for true fruit sommeliers with various flavors.
The packaging of the Armando pasta is also very stylish. As a matter of fact, it features illustrations worthy of a storybook, a round window like the sun revealing the cute little pasta stars. We’d say it’s Irresistible for the target audience. In addition to the supply chain, the absence of pesticides and glyphosates comes through with a visible stamp.
To finish up, here’s a slim box containing teething biscuits. Here the approach is playful but more pharmaceutical we would dare to say. The light-hearted effect comes along with cheerful and decisive colors, as well as the choice of different animals for each different declination of the product.
In short: do you need to launch a baby food product with attractive but modern packaging? Try creating a model on Packly right now. Just customize the measures, the artwork and add any special finishes. Then, share the 3D preview and get a print quote in real time.