Packaging for electronics becomes increasingly instrumental for the marketing of devices and accessories on the market. Let’s see how.
Let’s talk about the beloved, ubiquitous and praised electronic devices. Although the sector is saturated, the differentiation in production by tech giants and the constantly evolving innovation entail that more and more technological products are launched on the market. But what is the role of packaging for electronics? It is becoming a matter of choice and style, which consumers begin to notice. So let’s see how we can create functional and appealing packages for our target customers.
1. Let’s start from a basic assumption it takes practicality and minimalism. We might sound pedantic, but we would like for you to closely observe the unchanged and everlasting packaging of the iPhone. A cardboard box is the right choice because it allows you to better protect the contents from moisture. Moreover, cardboards boxes are naturally anti-static , while plastic is much more sensitive. What about the design? The baseline is certainly the famous KISS (Keep it Simple Stupid). A blaze of immaculate white and a sharp photographic image, but with soft colors and definitely not overexposed. Inside, the watchword is cleanliness. Each component has its niche and its place, in such a systematic and precise way that it could put Marie Kondo to shame.
Not all companies are targeting design fanatics though. So let’s analyze a low-budget example from a telephone operator also selling disposable terminals: Boost Mobile.
2. The cardboard box remains, but the look and feel is definitely easier. The colors shoot strong and the word UNLIMITED, selling the fee plan as well as the telephone, is central and visible. The cardboard has a lighter and cheaper weight but does its job. The choice of the book cover design is very clever, as it differentiates the part of the advertising leaflet from the casing containing the telephone. The solution is not as stylish as Apple’s, but it is a good compromise between quality and marketing which cannot be taken for granted in this specific segment.
3. The brand new wearable accessories also deserve to be mentioned. They are a mix of technological glamour and real medical devices, helping us improve the quality of life, especially in case of specific diseases such as diabetes, epilepsy and so on. We have selected this air health detector (a fundamental partner for the fans of indoor and outdoor fitness or allergy sufferers) particularly popular in the United Kingdom. The box is linear and almost as refined as that of a cosmetic. Again white puts the focus on the device design. The eco-friendly component is enhanced by an extremely calming green grass color and the leaf in the artwork. Unlike the iPhone, not needing explanations and / or presentations, there are illustrations in gray / green on the side of the box plus a short descriptive text advising consumers, without bombarding them with advertising messages as was the case with the disposable phone. We would say there is a good compromise between information and simplicity.
4. Speaking of packaging for electronics, accessories deserves a separate discussion. A growing number of manufacturers no longer include them bundled with devices, but give them the relevance of a stand-alone product, often high-end and therefore not compatible with an all-in-one package. Beyond the traditional earphones, which have a reference market and often high prices, headphones – even bulky ones – have become trendy again for listening to music in very high fidelity. The nostalgic of the 80’s are served: the stroboscopic cuffed ball is back, only in cordless mode. In the following examples we see some hanging boxes, so practical and suitable for large retailers, but extremely chic. An intense black background and contrasting high-definition photographic images, the white logo and print create an optical effect of elegance and inspiration.
5. Let’s wrap it up with devices that we would have considered electric until recently, having become electronic with the advent of home automation: intelligent LED bulbs. Our homes are increasingly smart and regulated by artificial intelligence. It is therefore imperative to position your brand and stand out to target the early adopters. Geniled succeeds with particularly functional but playful hanging packages. A window gives a glimpse of the contents and the artwork is played around ecology and humor, turning light bulbs into juicy green fruits. The amusing and easy-going graphics, paired with a clear and consistent message, guarantee a strong appeal.
Are you ready to create the right packaging for your electronic and technological devices to outperform the competition? Give it a try with one or more prototypes and we’ll do the rest, with no minimum orders!