Packaging trends 2022. Discover the 4 must haves for next year with Packly and read a retrospective on 2021.
For many brands, packaging design is an integral part of the product. In 2022 packaging trends we will analyze the underlying motifs that will characterize design and packaging next year.
A retrospective look at 2021
But what were the most relevant packaging trends in the year that is about to end? Let’s start the list with our beloved and powerful geometric patterns. The effect of regularity, creativity and chromatic power of geometries has boomed in the last 12 months. We could define it as the perfect mix of classic and modern design: intriguing and memorable at the same time.
Secondly, we have witty packaging integrating the product into the package. Fun packaging design takes heterogeneous elements, including strong colors, illustrations and patterns, and merges them in a way that helps present the product. In other words, the latter becomes an integral part of the package.
Thirdly, we find gradients. They certainly give a fresh touch and add surprising depth to very simple and basic design.
Last, but not least, is the gold or silver foil and special finishes. We have presented them to you in all different ways and in great detail. This type of processing conveys exclusivity and personality to the package, usually placing it in the premium range.
Packaging trends in 2022
The time has come to bring out the crystal ball and try to interpret the 2022 packaging trends sealingl the success of brands that will use them best.
Packaging trend 2022 # 1: sustainability
As you will remember, Packly supported the importance and centrality of sustainable packaging since day one. Now that global warming and sustainable development are at the heart of international community’s agendas, there is no going back. On the one hand we have recyclable packaging, on the other hand a sustainable strategy that enormously influences consumers. You should for sure get ready.
Packaging trend 2022 # 2: The return to retro
Retro packaging design has resurfaced here and there in recent years. However, nostalgia is increasingly making the headlines.
We are witnessing a change in collective values. In fact, people are nostalgic for the past, they seek a return to traditions, they dream of a more frugal lifestyle. Brands have immediately noticed this emerging paradigm and are asking designers to rediscover the origins of their most classic designs. We therefore believe it is likely for rather familiar packages to reappear on store shelves next year.
Packaging trend 2022 # 3: Vibrant colors
As much as we loved the rise of pastel colors in the years 2020 and 2021, now is the time for something more courageous and challenging. Psychologists argue that colors affect our mood. This is probably why consumers and businesses try to evoke feelings of happiness and optimism. Even more so since the last two years have given us the exact opposite.
Bright and saturated colors in packaging draw the attention to the product. As the market expands, it is important for companies to maintain their presence on the shelves by trying to win new customers, while retaining existing ones. We foresee the use of many more colors and hues associated with rather minimal graphics, so that the eye is immediately captured. This trend continues the minimalist approach of recent years, while introducing a more challenging color palette to inject some confidence in the market.
Packaging trend 2022 # 4: functionality
This argument will seem a bit trivial to you because any packaging should be functional, right?
Particularly in the Health and Beauty sectors, some brands are trying to eliminate the “noise” in their deisgn by creating gray-scale and functional packaging showing only the essential information. These products currently stand out thanks to their practicality and earn the trust of consumers when compared to over-done graphic design. There are no jarring typefaces, false promises or glittery colors. If it suits your product, this approach can prove truly effective for marketing. In fact, we think that more and more people will choose functionality. Don’t get your hopes up though, simple designs are often the hardest to achieve so make sure your creatives know exactly where you’re going.
Conclusions
Are you launching a product in 2022 and do you fancy trendy and well-chosen packaging? Packly was waiting just for you. Browse our rich library, apply your graphics, sizes and finishes. Thanks to our innovative technology you can create a prototype in 3 minutes with a contextual estimate for printing and delivery.
