Panettone packaging. As a typical Christmas cake, panettone went beyond seasonality and reached even the summery seaside. Boxing is key.

Panettone packaging. Not to be dramatic, but in less than 100 days it’s Christmas. Yes, we know you haven’t unpacked your summer luggage yet, but we’re absolutely on point. Don’t believe it? 

Just as panettone overcame the borders of Lombardy to conquer the world, several versions appeared, even for the summer.

A panettone beyond borders

We are more used to seeing the southern Italian family on the beach with the cooler bag full of lasagna, stuffed vegetables and savory watermelons. However, it is not uncommon in some of our local beaches to glimpse the Madunina dessert next to the Tuscan cream donuts.

Whether the supply chain is short or long, consumer needs have changed. Thanks to omnichannel trade, made in Italy delicacies must entice the palates from the shelves of supermarkets, pastry shops but also from online stores. But that’s not all. Panettone must face long journeys by road, rail and even by plane in order to get to the home of greedy buyers.

Summery panettone recipe in a beautiful packaging
Summery panettone recipe in a beautiful packaging

The key role of packaging

In this context, packaging has evolved drastically. It has gone from a mere protective container to a tailored suit captivating customers by sparkling all the way. If packaging is also eco-friendly like cardboard,, it’s a blast.

Today we want to take you on a journey through the shiniest and most functional packaging made for panettone, the true evergreen.

Panettone packaging: the summer edition

Let’s start with a sturdy corrugated box. The lid is almost invisible because it fits into an insert on the side of the package. The real protagonist of this solution is graphics. A pink color that turns orange to recall the sunrise or sunset on the beach and a stylized sun of a vibrant yellow. A simple typeface – with verbiage in both English and Italian – is enough to confirm that yes, we can eat this panettone even in the summer. We personally do not need to be begged to proceed.

Summer panettone packaging in corrugated cardboard

Panettone packaging: under the umbrella

Let’s move on to a more rustic and light-hearted sample. The panettone under the umbrella comes in a handy black box with a handle combined with an elegant dotted pattern. The addition of fruit (apricot, cherries and lemon) gives it an allure of freshness. The illustration of a Californian surfer Santa Claus lost on a desert island completes this convenient product, communicating in a direct and ironic way.

Box with a handle for fruity panettone
Box with a handle for fruity panettone

The artisan panettone

Let’s move on to a more sophisticated and personal approach with the Cascone panettone. The boxes appear not to be particularly tall, which suggests a more flattened shape. This solution is ideal for stacking for storage. The package focuses on the classic blue and white with the addition of a design cementine-style motif. The effect is certainly chic and positions it as a traditional but refined product.

Elegant design packaging for panettone
Elegant design packaging for panettone

The short chain panettone

The packaging of the short chain panettone is more essential but equally impressive. The graphics are mainly focused on typefaces, interspersed with nice illustrations of the ingredients that complement the letters. The dessert is there but you can’t see it. 

Packaging for gourmet panettone
Packaging for gourmet panettone

Packaging as a branding tool

Now let’s move on to packages that are real branding tools. They must be lived, carried around as if they were high fashion handbags. 

This is the case with this rollover hinged lid box with practical handles. The graphics are impressively vivid with stylized motifs reminiscent of pop art. We would expect it to contain a fashion designer accessory that we saw parading on the red carpet of the film festival. We like to think that this package swings from the arm of an elegant lady walking under the arcades of the city center. 

Rollover hinged lid box for designer panettone
Rollover hinged lid box for designer panettone

Let’s wrap up with a stunning package. Bottom and lid box with a print that mimics haute couture dresses. The background is in the tones of green to recall the pistachio. Superimposed on it are a series of realistic and stylized floral illustrations with gold embellishment and iconic colors. We wanted to surprise you with special effects and we did it. Understatement is forbidden: the must is to appear and, of course, to taste.

Shimmering bottom and lid box for pistachio panettone
Shimmering bottom and lid box for pistachio panettone

Conclusions 

Do you need to design a Christmassy or non Christmassy packaging that is practical to carry all the while being glamorous? You are in the right place. Choose from our exclusive collection of models, customize materials and finishes and wow your audience.