Wellness and health products online sales are skyrocketing thanks to the exceptional sanitary situation. Winning packaging solutions to hop on the trend.
Wellness and health products online sales almost doubled following the ongoing global sanitary emergency. In conjunction with the dramatic COVID-19 pandemic and the consequent restrictive measures, more and more Italians prefer to buy supplements, wellness and health products online.
Packaging here plays an even more important role than it does in the physical store. While scrolling the web page of the online store, it is fundamental to immediately identify the product of interest, without confusing it with many competitors perhaps having similar packages.
Let’s review the most effective and visually impacting packaging solutions, destined to end up in the virtual carts of the most engaged buyers on the web.
Bright yellow graphics for these Omega 3-based Ayurvedic food supplements. The product name is in a light shade on a dark background band, the illustration is essential and in the lower part we find stylized icons, in our opinion perhaps a little too bulky.
This rollover hinged lid box containing delicious natural date-flavored bars is very powerful. The background color is a relaxing pastel, there is also a geometric pattern, the image is photographic and the nutritional information is highlighted in a very smart way thanks to the use of colors and typefaces.
The approach for Compact Crunch bars display box is diametrically opposite. We have a black intense background contrasting with a particularly bright grass green. Here the target audience is mainly male athletes who are attentive to nutrition and the caloric and energy values of the purchased product.
Next is a very elegant gray themed bottom and lid box containing a soothing and regenerating post-sport lotion. The minimal white conveys elegance and the photographic icons of the ingredients provide visible and complete information.
A very differentiating approach for these vitamin supplements with dazzling bold colors, alongside extremely saturated and visually impacting photographic images. A real lure for the consumer gazing at the browser window, which would entice even the youngest audience.
Even more beautiful are these seal end boxes with a colorful and material texture, vivid and characterized illustrations, emoticon-style icons, as well as a window showing the contents to complete the image placed in the upper half of the box. A captivating graphic treatment typical of superfoods for healthy snacks targeted to true connoisseurs.
Let’s wrap this gallery up with supplements having a slightly more complex graphics with a pharmaceutical footprint. We find the typical color code, the uppercase typeface of the main component, as well as a sort of overlay and ennobling providing the illusion of seeing in transparency, almost in x-rays, the part of the body that will benefit from these principles .
Conclusions
You have a supplement, wellness or health product to launch on the market and you want a tailor made packaging that also enhances it on websites? Packly can help you create the most suitable cardboard prototype, customized with graphics and ad hoc themes to beat all sales forecasts.
