Memorability is important in the presentation of a product, which is why differentiating packaging is powerful. Packly shows you how to obtain a luxury effect, simply by adding a golden finish.
If you have a background in marketing, you know that differentiating packaging is the number one goal for a product on the shelf. However, we often tend to assume that this means complex and expensive design. It couldn’t be less true. With Packly, you just need to add a special finish, for example golden foil, to turn a basic package into a luxury product at a reasonable cost. Don’t believe it? Follow us and we will show you how.
Golden foil: a luxury effect for differentiating packaging
In a product line, the diversification of components and target audience also lies in its packaging. For a luxury effect, your ideal ally is golden foil. Beware though, we are not saying that boxes have to be entirely glowing with yellow metal. You just need a touch, some well positioned detail to drastically change the impact on the customer.
Examples of differentiating packaging with ennoblement
Think of an everyday product such as tuna, for example. The glass jar already positions it higher than the classic can. With a black sleeve and some golden embellishment, we immediately move from an entry level to the firmament of quality.
Another item that is common in all homes is tea. Just design the package with a textured cardboard and some golden finishing to position the blend as premium. It’s just a couple of details that completely shift the narrative.
Let’s continue with breakfast grain, as there are many on the market. Just add vintage / sophisticated design, trendy pantones with golden foil and you leave the corner supermarket behind to enter some exotic boutique in the blink of an eye.
Another must have of Italian pantries is rice. We are used to seeing Scotti rice in its fairly basic blue packages. However, there is a more refined line, with beans aged 18 months. The background color changes, it gets purer, the golden foil with some classy motif comes about and the differentiating packaging is served.
Let’s move on to a unique product, which does not need to stand out from competition but which is here to amaze. Handmade biscuits in almond paste in a precious cubic package with a sleeve and enhanced details such as the soft ribbon and the gold finishing. In two words: simple but memorable.
Let’s wrap this up with our passion: chocolate. Instead of the usual tuck end box we find the capacitive envelope. Sparkling strawberries in all shades of red and once again some gold to convey that touch of preciousness and win the hearts of gourmands.
In short: are you looking for a way to make your packaging stand out? Go straight to a wow effect with Packly’s golden foil embellishment. Create a prototype, share it in 3D and, if you wish, we will ship it to you anywhere, even in a single copy.