Golden embellishment: Bacio Perugina Gold. A new greedy taste of the chocolate that has made history, with a gold finish that makes it even more visually impacting, for a timeless success.
Golden embellishment: Bacio Perugina Gold. The saga of successes by the most famous Italian confectionery industry in the world continues. The timeless Bacio aka kiss, whose story we have told you in detail in a previous post, dresses in gold to inaugurate a new delicious recipe: milk chocolate and caramel. On the occasion of this umpteenth limited series, the packaging undergoes a refinement and is covered with royal gold, the classic cards with messages of love are renewed with hundreds of new formulas and authors. The legend of Perugina never ceases to amaze us.
It’s already a hit on social media. The chocolate invented in 1922 by Luisa Spagnoli – recycling a work waste of hazelnut grains, adding a whole hazelnut and finishing with an autobiographical “Luisa” dark chocolate coating – evolves again without abandoning the traits that made it an icon.
The new introduction is the combination of salted caramel and milk chocolate. But what we are interested in analyzing here is, as always, the packaging. An alternative to the traditional silver is added, namely the golden finishing. Why resorting to this communicative ploy? The ability to strike the consumer’s attention in an unexpected, captivating and surprising way is increasingly trendy. The ennobling, if wisely used, can emphasize the characteristics of a product, transmit its sensorial perceptions, capture the attention, make a wrapping irreplaceable with respect to any other solution.
The golden color recalls the soft gilding typical of caramel, embellishing it. In order not to confuse the loyal customers, the distinctive signs of the brand remain unchanged, such as the background stars, the logo typefaces and the formats, including the timeless 1980s tube that has become as famous as the Perugina brand itself. The secret lies in consistency of traditional graphic elements, topped with the amazing effect of a refinement enhancing the product or brand, increasing its communicative effectiveness. In terms of positioning, finishing is the operation making the product distinctive. The price competition focuses more on the cost of printing, while the processes that generate an emotional impact constitute a value add. Apparently some 80% of purchases are made on impulse. This is why you need to hit consumers’ emotional and personal space by activating their senses.
Another fundamental element is personalization. Personalization is an increasingly popular trend in the world of packaging, because it reaches the heart of the target audience, hooking it when the choice is made in a physical store or even online.
In the following example, also taken from the chocolate market, we find a golden lamination in the product name and the distinctive image, for a superior quality item in a slim box.
The same goes for these precious gable top boxes with embellishment for fair trade fine chocolate, with a medium-high level positioning.
There’s more to this. Take a closer look at this handy and cheerful box for pastries with a window. This is not a high-end product, far from it, but the golden dots and the seal help increase the perception of quality for a gold-themed limited series.
Let’s move on to the green. This time we are not talking about sustainability but nothing less than a set of golf balls. In a white bottom and lid box with gold details, we find personalized balls and supports: a simple detail makes the difference.
At Packly we always place the customer at the center of our experience and that is why we have immediately reacted to the feedback sent by the market. Special finishings are in fact already available! Take a look at this amazing box designed through Packly.
Add value to your custom box, find out how to embellish it with raised gold foil, silver and raised spot varnish.
Are you planning on launching a product requiring an accurate, refined, visually impacting and multi-sensory packaging? We have what it takes! Choose a format, build a prototype from our extensive catalog and add the appropriate embellishment. All solutions are available even for limited quantities at competitive prices!