Packaging for eCommerce. The eCommerce compartment experienced exceptional growth in 2020, also favored by the restrictions imposed by the global pandemic. Let’s review the 5 pillars for a perfect eCommerce packaging according to Packly
Packaging for eCommerce. 2020 will be known as the year in which the world population suffered a series of restrictions on mobility for the containment of the spread of Sars-Cov-2.
This exceptional situation has led to the acceleration of a trend that was already underway: the digitization of purchases. From global commerce giants like Amazon, to small business owners with their own branded eCommerce site, the rules of the game don’t change. As happens in local shops, the product must be made recognizable and convenient for customers, turning them into loyal buyers.
Packly, your reference partner for packaging solutions, has decided to share its expertise to create the perfect eCommerce packaging by identifying 5 golden rules.
The first impression counts
How many times have you excitedly waited for the courier and got vaguely disappointed by the package being sloppy and unappealing? While there is not always a correlation with the integrity or value of the content, packaging still has a direct effect on the user experience with that particular brand. Make sure you choose a safe but easy-to-open box that has your brand’s hallmarks.
The choice of material is crucial. Packly recommends corrugated cardboard: perfect for its resistance and its complete recyclability. Impactful graphics and the logo, perhaps embellished with a special finish that makes it stand out, will turn a simple package into a powerful marketing tool.
Personalization as a key to memorability
The most advanced digital printing technologies allow very high levels of personalization on both small and medium-large runs. If you have launched a very distinctive eCommerce campaign, why not passport the basic idea to the online consumer, perhaps inserting a phrase or a reference to what he has experienced on the website? This packaging contains a reminder on how to best handle the product to actually see it bloom.
Packaging for eCommerce: less is more
Above all for products having to face long journeys to reach the buyer who put them in the cart, it is important to choose packages of the right size and that can withstand transportation. You don’t want to feel products dangling inside a package or to find annoying additions such as polystyrene, bubble wrap or other polluting accessories to fill a box that is too large for its actual contents.
Packaging for eCommerce: beautiful inside and out
The eye needs to be pleased we said. A very important experience for eCommerce is the so-called unboxing. Once the box is opened, the products must be well positioned, stable, visible and easy to pick up. That’s why, instead of the unsightly fillings we talked about before, you can create inserts that facilitate the positioning of the articles and their best preserving.
The second life of packaging
A box is not just a wrapper to be filled and thrown away once it reaches its destination. Anyone who has cats or small children knows very well that sometimes the package is more attractive than the content itself. We recommend that you think about it right away by providing a second life for the boxes being shipped. This way they will continue to stay and have a purpose in the homes of the recipients with a double function of loyalty creation and permanent advertising. There are some who have made reuse and creative recycling into a real life mission. Why not take advantage of it? These rollover hinged lid boxes for instance can hold jewelry, samples of personal care products or even buttons.
If you need to design eCommerce boxes for your products, Packly has the solution. Start by choosing a model and creating a prototype customized for you, we will manufacture it and ship it to you quickly and at a reasonable cost.